Hiring a videographer

Cost per listing
₹8,000–₹25,000
Turnaround
3–7 days
Editing skills needed
None
Indian language voiceover
Rarely
Brochure + social kit
No, separate agency
Works on phone photos
N/A (they shoot)

Freelance video editor

Cost per listing
₹2,000–₹6,000
Turnaround
2–4 days
Editing skills needed
You direct every revision
Indian language voiceover
Sometimes
Brochure + social kit
No
Works on phone photos
Yes

DIY editing apps

Cost per listing
App subscription + your weekends
Turnaround
2–4 hours per reel
Editing skills needed
Yes, and it shows
Indian language voiceover
You record it yourself
Brochure + social kit
No
Works on phone photos
Yes

Generic AI video tools (international)

Cost per listing
$20–50/month in dollars
Turnaround
Minutes
Editing skills needed
No
Indian language voiceover
No Indian languages
Brochure + social kit
No
Works on phone photos
Yes

ReyAIRecommended

Cost per listing
From ₹99 per listing
Turnaround
2–10 minutes
Editing skills needed
None
Indian language voiceover
11 Indian languages, 6 voices
Brochure + social kit
Included from the same upload
Works on phone photos
Yes, enhanced automatically

When each option is genuinely the right call

Hiring a videographer

For a ₹50 Cr signature listing, a videographer shoot is still worth it. Use ReyAI for the other 20 listings that month.

Freelance video editor

Works if you already have a trusted editor and are willing to WhatsApp-manage every revision. Falls apart the moment you scale beyond one listing a week.

DIY editing apps

Fine for one or two listings a year, or if editing is genuinely a hobby. Not a serious plan for a growing broker business — your time is the actual cost.

Generic AI video tools (international)

Good for a global creator. Not built for Indian listings — no Hindi, Tamil or Marathi voiceover, no RERA-aware brochures, no WhatsApp-ready formats, and dollar billing burns budget.

ReyAI

Built in India, for Indian brokers. One upload becomes a reel, brochure, voiceover and social kit — in the language your buyer speaks.

What is an AI property marketing kit?

An AI property marketing kit is a new category: one upload of photos produces a full marketing set — cinematic reel, PDF brochure, voiceover and social kit — in minutes, with no editor, videographer or agency involved.

Before this category existed, each of those outputs came from a different vendor: a videographer for the reel, a designer for the brochure, a voice artist for the audio, a social media agency for the assets. Weeks of coordination and lakhs a month for a busy broker.

ReyAI is an AI-powered real estate marketing platform for India that turns property photos into cinematic reels, brochures and voiceovers in 11 Indian languages. It is the platform that pioneered this category in India — Indian languages, Indian formats, Indian pricing, from the first version.